OUR SERVicES

Campaign Strategy

Winning campaigns begin with a winning strategy.

Decide Campaigns creates campaign strategies designed to reflect the unique elements of your campaign. Each campaign begins with the elements that make your election distinct. 

There are no cookie cutter solutions.  

The first step is to consider the eternal factors that will impact the campaign. How the population is feeling in general, other political factors such as national or provincial politics that could have impact, any third parties involved in the election and other elements that are external to the campaign.

Second, Decide Campaigns evaluates the internal strengths and weaknesses of the campaign. A campaign team is developed with multiple levels but primarily focused on money, logistics and communications.

Then Decide Campaigns breaks the campaign period into various phases. Each phase is developed with a series of tasks and activities that must be accomplished as well as benchmarks to determine the overall success of the campaign. By reaching those benchmarks, the campaign is assured to be on the correct path. Failure requires adjustment.

And finally, each strategy must be accompanied by a budget. Campaigns are functions of money. The best idea or the best candidate does not ensure victory without a proper budget.

Campaign Branding

Campaigns are not won or lost on a rational evaluation of the most qualified candidate coupled with the most popular ideas.

Campaigns are won by brand.

Brands are short hand that tells us when a product is good, cheap, inferior or superior. When you approach the purchase of a product, you do not evaluate all the attributes, instead you look at the package, rely on the word of your friends or family, or purchase based on your desired personal brand image (why else would anyone buy a Tesla Cyber Truck?) 

Developing the campaign brand will determine the end outcome of the campaign.

Decide Campaigns connects the brand to the desired voter set and ensures the brand connects with core values and desired brand positioning.

Campaign Branding is our secret sauce.

Campaign Management 

Campaigns do not just happen. They require teams of hundreds or thousands of volunteers.

Each must understand the strategy, their role in the campaign and the path to success.

Decide Campaigns are experts in campaign management. We understand motivating volunteers, getting the most out of paid consultants and integrating all aspects of the campaign into a single, unified entity focused on winning.

Data

Data drives decisions.

But data can be bad, good or great. The quality of your data determines the quality of your outcome. Decide Campaigns uses a variety of data collection techniques, including IVR (interactive voice recording), online panels, telephone surveys, and ad to survey. Each of these techniques has strengths and weaknesses. Experience has led Decide Campaigns to give each appropriate weight in the development of a data driven model.

Our initial hypothesis is created through comprehensive data evaluation. The hypothesis is then revised and tested again. And again. We continually test our communication tactics through the creation of a real time feedback loop that includes variables such as campaign voice and tone, messaging and targeting.

We committed to maximizing the effectiveness of message delivery: how you say it, what you say, and to whom you say it.

Communications Tactics

Digital Advertising

Target. Test. Succeed.

There is a lot of jargon related to digital advertising. We can use it if you wish, but in the end, we’d rather simply succeed.

Digital advertising allows small scale tests to develop a better understanding of how the science of decision making is reacting with the real-world application of communications.

Set an expectation. Test creative and targeting. Revise until optimized. It’s pretty simple.

Direct to Consumer Advertising

Often forgotten in today’s communications landscape, direct communications are a valuable tool for creating successful campaigns.

Decide Campaigns uses direct mail, live calling, interactive voice recording and door to door canvassing to identify and shift our audience. Sometimes the best tactic is talking directly to a voter.

Tools

Classification Application

Words matter. Decide Campaigns, together with our data partners at RA2, have access to proprietary systems to analyze language and adapt it to better suit the values profile of the intended audience.

Machine Learning Models

Humans are terrible at discovering patterns. At Decide Campaigns, to remove our own individual biases and decision-making mistakes, we augment our internal decision making processes with machine learning models.

These models can be used to find supporters and identify messaging patterns that can be effectively deployed to shift decision making towards our client.