After a campaign, people are always asking “how did you do it?” On this episode of The Strategists, Zain, Corey and I chat about the strategy and campaign execution that took Jyoti Gondek from 2% to 45% and victory.
Strategy Matters - How Alison Redford Won
A short write up in the Globe and Mail about the unlikely rise of Alison Redford.
“The 42-year-old campaign strategist from Calgary has scored back-to-back political wins. He helped bring long-shot candidate Naheed Nenshi, a Muslim university professor with no experience in political office, to the mayor's chair in Calgary a year ago, and early Sunday morning, his work helped elevate Alison Redford, a first-term Progressive Conservative MLA with scant support from the party's old boys network, to the premier's office.”
A New Politics - Decide Campaigns Still Innovating
The profile after Alison Redford’s surprise victory is a little dated, but the ideas still apply.
“It wasn’t the narrative most political pundits—or, for that matter, Carter himself—expected. After all, he had recently helped parachute a thirty-eight-year-old Muslim policy wonk named Naheed Nenshi into the mayor’s office in Calgary; as if that weren’t enough, he then put a conspicuously progressive Conservative, Redford, in charge of the Alberta Progressive Conservative Party. How hard could it be to win a general election in a province where a ham sandwich bearing the PC banner would still be the automatic favourite? Very hard, as it turned out, although on election day Albertans renewed, albeit reluctantly, the Tories’ lease on power for at least one more term. “
Decide Campaigns – The Video Series
How do people make decisions? How do perceptions of facts, biases, fallacies and our engagement levels impact our decisions?
In this video I outline the Decide Campaigns philosophy and process. Watch and share!
